The PFG MedComm 360° Approach to Access® has been established with deep experience across brands, therapeutic categories, and stakeholder types.
Bariatric Surgery
Cardiovascular
Dermatology
Gastrointestinal
Respiratory
Vaccines
Joint and Bone
Hematology
Immunology
Metabolic
Virology
Women's Health
Neonatology
Nephrology
Neurology
Oncology
Rare Diseases
Pain
Working with PFG MedComm has been a pleasure from start to finish. Their work was meticulous, all timelines were honored, the finished product exceeded expectations, and teaming up with them was a joy throughout. The personal touch that Priya and the team provided throughout the process was truly appreciated. It's clear that they view their clients as people and not just businesses.
The PFG team has showed very high level of professionalism and knowledge in the industry. They have delivered the project within the time frame and within the highest standards.
Working with PFG MedComm has provided us with a clear, concise, and clinically sound framework for crafting meaningful messages for our users, payers, and healthcare partners. This partnership has been crucial as we emphasise the importance of self-sampling in cervical screening, a core element of our mission at Thyia. I would highly recommend working with them it was seamless and effective.
Thank you for your work! Inspiring company with an incredible leadership.
The stakeholder value story workshop was incredibly engaging.I had reservations on how the virtual format would actually work but I'm impressed!
PFG MedComm partnered with the payer marketing team of a top 20 pharmaceutical company. While one of their legacy brand's lengthy payer value proposition (PVP) was comprehensive, it was ineffective in framing the areas of concern for health systems.
Anticipated needs and opportunities by identifying the top health system strategic priorities and areas of concern.
Adapted by streamlining into the 6 key value messages most impactful for health systems.
Accomplished by developing a set of tools for account managers to build their own tailored value story speaking to the needs of their health system customers and the patient population.
A top 5 large pharmaceutical company wanted to support their NSM attendees to better understand the customer experience and mindset through real world scenarios. PFG MedComm partnered with the production agency to develop strategic approach and content.
Anticipated various clinical, patient, and access scenarios that would be most valuable for understanding the customer mindset.
Adapted the immersive experience through the development of customer personas, characters, and scenarios.
Accomplished by creating robust immersive storylines, scripts, and scenes for NSM attendees to understand the customer experience.
PFG MedComm partnered with the global marketing division of one of the top 10 medical device and diagnostics manufacturers to communicate the value of their expansive diagnostics portfolio to a new customer segment in emerging market regions worldwide.
Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.
Adapted the tactical plan and created engagement tools.
Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.
A top 25 medical device company had a women's health device brand that was facing access challenges from national payers due to limited perspectives on the available data and patient populations. The company noted that the geographies of limited access included lower socioeconomic populations.
Anticipated challenges based on a comprehensive landscape analysis of clinical, health economic, and payer strategies.
Adapted a revised strategy responding to the challenges of racial disparities, disease burden, and barriers to access.
Accomplished through tactical execution of strategic recommendations.
A midsize pharmaceutical company was facing challenges in communicating the value of their product portfolio to the employer channel. Coverage variations and changes due to the healthcare landscape impacted employer perspectives.
Anticipated the needs by reviewing landscape and challenges with internal stakeholders.
Adapted employer strategy by proposing a wraparound approach to addressing the employer channel.
Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches.
PFG MedComm partnered with the payer marketing team of a top 20 pharmaceutical company. While one of their legacy brand's lengthy payer value proposition (PVP) was comprehensive, it was ineffective in framing the areas of concern for health systems.
Anticipated needs and opportunities by identifying the top health system strategic priorities and areas of concern.
Adapted by streamlining into the 6 key value messages most impactful for health systems.
Accomplished by developing a set of tools for account managers to build their own tailored value story speaking to the needs of their health system customers and the patient population.
A top 5 large pharmaceutical company wanted to support their NSM attendees to better understand the customer experience and mindset through real world scenarios. PFG MedComm partnered with the production agency to develop strategic approach and content.
Anticipated various clinical, patient, and access scenarios that would be most valuable for understanding the customer mindset.
Adapted the immersive experience through the development of customer personas, characters, and scenarios.
Accomplished by creating robust immersive storylines, scripts, and scenes for NSM attendees to understand the customer experience.
PFG MedComm partnered with the global marketing division of one of the top 10 medical device and diagnostics manufacturers to communicate the value of their expansive diagnostics portfolio to a new customer segment in emerging market regions worldwide.
Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.
Adapted the tactical plan and created engagement tools.
Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.
A top 25 medical device company had a women's health device brand that was facing access challenges from national payers due to limited perspectives on the available data and patient populations. The company noted that the geographies of limited access included lower socioeconomic populations.
Anticipated challenges based on a comprehensive landscape analysis of clinical, health economic, and payer strategies.
Adapted a revised strategy responding to the challenges of racial disparities, disease burden, and barriers to access.
Accomplished through tactical execution of strategic recommendations.
A midsize pharmaceutical company was facing challenges in communicating the value of their product portfolio to the employer channel. Coverage variations and changes due to the healthcare landscape impacted employer perspectives.
Anticipated the needs by reviewing landscape and challenges with internal stakeholders.
Adapted employer strategy by proposing a wraparound approach to addressing the employer channel.
Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches.
A small digital therapeutics company aimed to improve IBS care by addressing key challenges: limited access to cognitive behavioral therapy (CBT), non-standardized care pathways, and patient hesitancy toward digital health solutions. PFG MedComm partnered with the company to identify adoption barriers, refine their CBT app, and support seamless provider engagement.
Anticipated IBS care gaps by engaging stakeholders to assess real-world barriers, including provider familiarity, patient adherence, and the need for culturally relevant resources.
Adapted the CBT app and provider resources based on advisory board insights to enhance accessibility, engagement, and adoption.
Accomplished provider adoption and improved patient engagement through a structured framework for digital IBS treatment integration.